MARKETING COMUNICATION- INTERNAL MARKETING COMMUNICATION Essay

MARKETING COMUNICATION- INTERNAL MARKETING COMMUNICATION - Essay Example In order to be productive, the vision of employees must be in sync with the company’s vision and goals. Internal marketing communication is an effort by the top management to win employees support in their marketing strategy which in turn results in greater employee effectiveness. Internal marketing is based on the philosophy that employees are the internal customers of an organization and hence, it is necessary to promote the firm, its policies, mission, vision, products and strategies to the employees of the firm. Employees and business partners are called internal customers because they interact within the organization in order to generate long term value to the company. In order to be effective, a firm must accurately segment the internal customers (employees) according to their own buying behaviour. Employees can be divided into three segments: supporters (who support the internal strategy), neutral ( who neither support, nor oppose the strategy) and opposers ( who outrig ht refuse to or are against the strategy). Internal marketing communication aims to identify all the three segments of employees within an organization and then target all the three segments effectively in order to achieve a corporate culture comprising of empowered employees, equitable reward and recognition system and an overall good organizational structure that promotes learning, total quality management and business re-engineering. Internal marketing communication also plays a role in the three P’s of marketing strategy, push, pull and profile. The most important role played by internal communication is to decide upon which strategy to use for the company. Ans. Internal marketing communication plays a key role in internal marketing by communicating internal information within all departments in order to achieve organizational objectives. It aims to achieve the following purposes in an organization: It creates

Baroque and Classicism Essay Example | Topics and Well Written Essays - 750 words

Baroque and Classicism - Essay Example On the other hand, classicism in art is described as forms of artistic style during the late 15th century and defined as â€Å"a movement that can be defined by its attention to traditional forms concentrating on elegance and symmetry. It takes the art of the Greeks and Romans as its idea of perfection† (artrepublic). Using these definitions, the current discourse hereby aims to contrast two distinct works of art: the baroque art of Bernini, â€Å"Ecstasy of St. Teresa†, with the classicism of Poussin, â€Å"Discovery of Achilles on Skyros†. The â€Å"Ecstacy of St. Teresa† by Gian Lorenzo Bernini is reportedly found in the Cornaro Chapel, Santa Maria della Vittoria, Rome (Khan Academy). Consistent with the characteristics and features noted from the definition of baroque art, the â€Å"Ecstacy of St. Teresa† exhibits the embodiment of movement, energy, intense spirituality and the apparent exemplified passions of the soul as could be viewed from th e facial expression of St. Teresa. The expressed flow of movement could be viewed from the intricate folds of St. Teresa’s clothes, as well as that which was worn by the angel. Since the scenario seemed to depict that the angel had just allegedly pierced St. Teresa’s heart with a spear, the image of St. Teresa was in a suspended motion that apparently vividly shows her point of ecstacy. Therefore, the art work effectively represented baroque in terms of the effectiveness of the artist in capturing the intense passion on the face of his subject, St. Teresa.